About Biocentric

Sammy Ghazal brings over 20 years of experience in MedTech and IVD markets, specifically across the GCC and wider MENA region. Before founding Biocentric, he held senior commercial and market development roles at leading diagnostics companies, where he built distributor networks, secured regulatory approvals, and drove product adoption from the ground up.

Sammy created Biocentric to address a clear gap: MedTech startups and SMEs need more than strategy — they need embedded, on-the-ground execution to turn distributor contracts into real market traction. Under his leadership, Biocentric blends deep regional know-how with a hands-on approach to get products adopted, not just approved