Managing Director & Founder
Sammy is the Founder of Biocentric L.L.C-FZ. He began his career in the United Kingdom working in various commercial positions with household industry names, such as Merck Serono, Thermo Fisher Scientific and Sartorius over a 10-year period. Since moving to Dubai, in 2014, Sammy has held a number of leadership positions managing export growth markets across the EMEA for leading Clinical Diagnostic manufacturer companies', Stago, Bio-Rad and Diasorin. Throughout his 20 years' experience within the Medtech sector, Sammy has achieved great success in building organizational operations and delivering annual budgets through optimizing sales channels.
His vision is to drive the accessibility of innovative healthcare related products throughout the Middle East & Arica so that all patients receive the much-needed care they deserve.
He graduated in Biomedical Sciences from the University of the West of England in Bristol and also holds a Chartered Institute for Marketing (CIM) Diploma. Sammy is a native English speaker with Arabic language fluency, enabling the cultural bridge between the West & East.
Sammy is a lifelong Aston Villa fan, enjoys playing the guitar and loves to travel!