From Market Access to Adoption — Your Execution Partner in MENA

Understanding the landscape is the first step to making the right commercial decisions in MENA.

Biocentric provides focused market assessments to help MedTech and IVD companies evaluate demand, competition, pricing dynamics, regulatory pathways, and go-to-market opportunities across the Middle East and North Africa.

Whether you're planning your first market entry or reconsidering your current strategy, our tailored insights help de-risk decisions and guide your next move.

 We help MedTech and IVD companies find, evaluate, and activate the right distribution partners across the Middle East. Our process goes beyond basic introductions — we assess technical fit, market reach, regulatory readiness, and commercial motivation to ensure long-term alignment. From initial outreach to negotiation and onboarding, we manage the process end-to-end to set your distributor up for success. 

 We act as your local commercial arm — pushing your product forward with direct follow-up, technical presentations, KOL engagement, and deal acceleration. Whether it’s chasing evaluations or ensuring distributor focus, our in-market presence keeps your momentum alive and your pipeline active. 

We support your entry into public sector channels by identifying relevant tenders, preparing documentation, and liaising with government procurement bodies like NUPCO, Kimadia, iSupply, and others. 

 We guide you through regional health authority processes — from HTA submissions and CPT code mapping to product registration with DHA, DoH, MOH, or SFDA — reducing friction and speeding up approvals. 

 We help you raise visibility and credibility in the region through localised marketing campaigns, messaging refinement, and trade show presence. From booth planning and on-site support at events like Medlab and Arab Health, to pitch deck localisation, email campaigns, and KOL outreach — we position your brand to make the right impact.